One of the very first questions that we ask our clients is, "If you were sitting in front of a prospect with your closest competitor right next you, how would you answer the propspect's question, 'why should I go with you?'"

Every business is unique in some way. It may be that your business serves a geographic area better than others, your people might be better trained to solve specific problems or your machine might do it faster, better or more efficiently than your competitors. The point is, that effective industry positioning enables your business to compete on factors other than price.

Your collateral materials should emphasize your unique selling points or differential advantages so that your prospective clients and customers have a distinct reason to call you and not your competitors.

iIgnite's team is perfectly suited to assist you with determining industry positioning and your unique advantage against your competition.