Companies will often hire graphic artists or technical people to build their site. We believe that few things are as dangerous to a company's image as placing the perception of the company in the hands of someone who does not have the means, training or inclination to properly develop a company's outward perception.
Part of iIgnite's highly successful suite of services includes a web strategy. It is a comprehensive look at what makes your business go, it's clients/ customers and who the site's audience is. It addresses current and future needs and explores ways to use the Internet as a profitable marketing channel versus an online "presence".
Here is a sample of some of the questions we ask our clients:
- What is the goal of your site? What has to be done to consider your site a "success"?
- Based on feedback from your sales force, which parts of your current site have been most effective in generating calls or "next step" contact and why?
- Does your site generate the right perception of your capabilities to your customers? To your competitors?
- Describe the nature of the customer base that you are seeking to reach.
- Why are these customers attractive to your business?
- Is the methodology used to reach these clients the same as those needed to reach your current clients?
- Are you considered an authority in your field? Why or why not?
These questions are pivotal in gathering sufficient information to develop a site that meets your needs today and for years to come.
Does your graphic artist or IT person ask these questions? If he or she doesn't, shouldn't they? |
